1. Determine their goals for the position. This should come up during your research into the company and into the position. If possible, talk to others who work for the company. If you are unclear on this point, include it in the questions you ask at the interview itself and be prepared to incorporate it into your answer.
2. Show you have the skills needed for the job. Based on the goals you have identified in step one, determine how your skills and experience support those goals. If necessary, refer back to your "60-second commercial" for a list of skills you possess.
3. Articulate shared values. Again, this should come up in your research. Look at the company’s mission statement and regular business practices. Explain why these are in line with your own values and goals.
4. State your interest in the position. Be enthusiastic about the opportunity to work for this company and/or within a certain team. Be sure that the interviewer is clear about the fact that you want this job.
The most important aspect of this exercise is to make you comfortable in identifying and articulating the skills you possess. Even with a prepared answer, it is important to be flexible within the script itself. You may need to modify the specifics based on the situation.
If an important issue comes up during the interview, be prepared to adapt your answer accordingly. For instance, if the interviewer stresses the need for a certain skill, you will want to address that, even if it was not one of the skills that you included in your original script.